Telemarketing final expense leads are generated through an initial cold call made to a name on a list, asking that person if there is any interest in getting more information on life insurance.
Telemarketing final expense leads allow several different ways to generate them. First, we'll discuss the three most popular types of telemarketing final expense leads. Then, we’ll detail each type's pros and cons.
1) Live-Person Final Expense Telemarketing Leads. These first types of telemarketing final expense leads are generated through a live person dialing the lead.
Typically an American person generates these leads. So the price point is usually higher than most leads. Usual pricing ranges between $15 to $25 per lead. However, some call centers are foreign-based such as in the Philippines, which reduces the price point. And also reduces the quality.
2) Voice-mail/Press 1 Final Expense Telemarketing Leads. These types of telemarketing final expense leads are developed by either foreign or domestic-based telemarketers. They ask the person dialed for permission to listen to a recorded message about burial insurance.
Upon receiving verbal permission, the telemarketer transfers the person to a pre-recorded hotline. There, the prospect listens to a brief recording about life insurance. Finally, the person has the option of leaving a voice message to request more information.
Be very careful using these leads! Many of these so called “voicemail leads” are actually illegal robo-call leads. Many agents and agencies have gotten in trouble with compliance this way.
Voice mail leads usually range between $15 and $20 per lead.
3) Avatar Final Expense Telemarketing Leads. Avatar leads are telemarketing final expense leads generated by a live telemarketer. They use a series of pre-recorded messages on a soundboard to communicate with the person who picks up the phone.
The benefit to avatar leads is that the message is delivered in the exact same manner always. Very rarely will the operator deviate. The end result is that more leads are generated compared to live person telemarketing.