The topic of final expense aged leads is something that comes up from time to time, usually because the agent has some sort of financial constraints from buying fresh direct mail leads or telemarketing leads.
Sometimes as a compromise, buying final expense aged leads is a good idea. The purpose of this post is to discuss where you can find final expense aged leads, how to analyze if they're any good or not, what circumstances you would really like to use aged leads in, and which ones you should stay away from, and what you can really anticipate from them.
Make Your Aged Final Expense Lead Purchase Below - Make Sure To Breakdown Number Of Leads For Each County/State Desired
First of all, final expense aged leads are usually something that most marketing organizations or agencies will offer. It can be as much as working old leads that the agent used to have, or has worked but hasn't worked in a long time, but would prefer to work fresh leads so he can pass those aged leads on to you. That's always a good way to work final expense aged leads.
You also have larger agencies that have an inventory of aged leads that are anywhere from several months old to several years old, which were either purchased or not purchased. They're on some kind of final expense aged lead program in which new leads are cycled back to aged leads in a period of time.
Final Expense Aged Leads - A Very Cheap Way To Start Selling Final Expense Insurance
Why would an agent want to use aged leads? The primary reason an agent uses aged leads is because it's a cheap way to get started. Aged leads in my opinion are superior to lower-quality alternative lead sources like pre set final expense appointments leads. However, just as true as it is everywhere else in life, you get what you pay for.
With aged leads comes a poorer quality of what you're going to get out of the lead. Final expense aged leads that are a year old or more, you will find many that are dead, have moved, phones have been shut off because their Obamacare minutes are gone. You'll find all that stuff working these leads. So you've got to put a lot of effort in door knocking them versus phone calling them. Plus you've really got to buy a mass load of them to get any use out of them. They're much tougher to work and you really have to work on getting in the door in order to sling some final expense at them.
My thoughts are that if you are desperate to get involved in this business and you are just broke and the only way you can string together enough money is with final expense aged leads, I say go for it. You have to keep your expectations in line with what you're paying for.
For example, if you pay $100 for 50 aged leads and you sell 2 policies of them, then that's great! You shouldn't poo-poo that, even if you only make $500 to $1,000, since it's a 10:1 return on your investment. Having the right mindset about final expense aged leads is very important.
You've got to go work them hard. You've got to understand that you've got to buy a high volume of them. And really, truly, you should try to treat final expense aged leads as a step up to eventually building yourself up and bankrolling yourself into a fresh direct mail lead program, because that's really where you want to be.
How I Utilize Final Expense Aged Leads At Final Expense Agent Mentor
In my agency, I do offer final expense aged leads to some capacity. It's not a tremendous amount. But what's unique about these leads is that these are what's called un-worked aged leads
Most of the aged leads you've seen have been pounded on, called on, visited by agents and so they are already worked and more difficult. These leads tend to be just as fresh as they were when they were originally mailed out. Some of these people have bought, because they sent multiple cards in. But the point is many of these leads, when you call them up even 6 months in, they remember sending the card in because nobody ever showed up.
The point is that working with us in certain areas, we can provide these un-worked final expense aged leads for a discount, compared to what our final expense leads usually go for. It's a fantastic way to fill the gap or get going and just have leads available to start working.
I, myself, work aged leads from time to time that are un-worked through this organization we work with and a lot of my agents do, too. They've got to make ends meet and they want to fill the gap with a lead source that is verifiable and does work. Also, final expense aged leads are great to work alongside free final expense insurance leads like seminar marketing leads, primarily. Just make sure to stay away from free final expense leads vendors that tie you down to low commission contracts as well.
If you're interested in final expense aged leads, and you're not looking to get involved with my agency but you want to try to find out more, just do a Google search for 'aged leads', internet aged leads are fine. A lot of these marketing organizations offer them, but make sure you try to ask them if they're un-worked or not and see if you can get a volume deal and, again, just try to come up with some sort of approach to this to where you have access to a good volume so that you can get the most out of your return.