Door-knocking final expense leads is an important skill to develop.
It's one of the easier ways to prospect final expense leads and is important to master in a career that has many other issues that need to be mastered as well. I believe door knocking is one of the best ways for new final expense agents to effectively prospect their leads.
Why should new agents door knock final expense leads? As a new agent, you have to accept the fact that you don't know what you don't know. There's a lot in this business that you'll learn simply by trial and error, and the reality is that you're going to have to door knock in order to maximize the results you get out of your leads.
Door knocking final expense leads is great for people who don't pick up the phone.
For example, if you only set appointments over the phone, you're probably going to miss out on some sales opportunities because you don't know how to effectively set appointments. That's a separate skill set that takes time to develop and does not provide the best results if you're brand new to phoning for appointments.
Second of all, door knocking final expense leads is the best way to get the most out of each batch of leads that you purchase. Why? It's not nearly as easy for a prospect to slam the door in your face as it is to hang up on you. You're probably going to have a much higher chance to talk to the person that sent the card in face to face.
This allows for more follow-through. You'll have a lot more opportunities to ask what their existing coverage is, what their thoughts on it are, and possibly see if there's any opportunity to replace coverage. More leads than ever are not answering the phone like they used to. They screen calls more heavily with the advent of caller ID, so these are things that old fashioned door knocking can definitely overcome.
Thirdly, door knocking final expense leads is simple.
It's very easy to door knock final expense leads effectively, and there are only a few core basics. The #1 thing that you have to do when you door knock is make eye contact. Also, make sure you're dressed appropriately, always shake their hand and introduce yourself, be honest, and just be yourself. It's so much easier to do that than to use the phone because the phone removes body language from the conversation.
In my experience, it's much easier to get in the door when door knocking final expense leads. I'm not one that believes you should do the two-step shuffle or lean in and start walking in the door and all that nonsense. If you just introduce yourself, tell them why you're there and that you need a few minutes to talk about what it is they requested, that's all that's necessary. Keep it simple, don't over-push it. The people that are going to let you in are kind, nice people, and that's who you're looking for when you door knock.
Door knocking final expense leads is the best way to prospect as a beginner. Given enough time, you do want to develop the skill to set appointments over the phone to maximize efficiency, but even to that point, there are final expense agents that have been in this business for years that still door knock because they get much better follow-through with a batch of leads that way versus utilizing the phone.